Benchmarking Research

In order to properly build my own brand, I needed to research how other brands established their presence online. In this document, I do just that, comparing and contrasting how Best Buy, Sega, and Oreo each market themselves on various platforms.

All three are big businesses with very different things they sell, but what's the common link? The color blue. Yes, all three pioneer themselves on the color blue. Check out how they each market their color differently.